For businesses seeking to cut through the digital noise and connect with customers in a real, memorable way, direct mail is proving to be more powerful than ever.
- Strong ROI Potential: Direct mail delivers a real return. The median ROI for direct mail is estimated around 29%, and can skyrocket to 300%+ for successful campaigns. (Source: DMA Response Rate Report, Industry Benchmarks)
- Guaranteed Reach In Your Target Market. Reaching Every Household: Digital ads? Blocked, ignored, or lost in the feed. Direct mail? It lands directly in nearly 100% of households – for our Insider Mailers we get confirmation of this!
- Purchase Intent, Trust and Credibility is Stronger: Direct mail doesn’t just get noticed, it drives action. 70% of Americans feel direct mail is more personal and trustworthy than online interactions and are more likely to make a purchase after receiving it. (Source: Compu-Mail Consumer Study)
- Lasting Interaction: Digital ads vanish in seconds. Households spend an average of 12 minutes per day interacting with direct mail. (Source: USPS Household Diary Study) That’s valuable time for your message to sink in and resonate.
- Drives Online Action & Conversions: Direct mail isn’t just offline. 78% of consumers are influenced by direct mail to take action online.
- QR Codes Bridge Offline to Online: QR codes in direct mail are increasingly effective for driving immediate online action. QR code scans on direct mail have seen a significant rise, with scan rates as high as 10-15%.
- Direct Mail Reinforces Digital Messaging: Direct mail can act as a powerful reinforcement for digital ad campaigns. Consumers who are exposed to a brand message through both direct mail and digital ads show a 60% increase in brand recall compared to those only seeing digital ads.
The stats are undeniable: direct mail is a powerful force in modern marketing, and even more powerful when combined with digital. Integrate our “Insider Mailers” into your marketing strategy and unlock a higher ROI. Contact us today to get started.
